Campus Pride announces #BETRUE merchandise now available in support of LGBT Sports Coalition
posted on June 5, 2015
Campus Pride, member of the LGBT Sports Coalition, is proud to announce Nike’s #BETRUE collection now available during LGBT Pride Month
Nike has released their annual #BETRUE line of apparel, footwear and equipment to recognize the potential of all athletes. The #BETRUE collection is available for purchase today at nike.com and can be found at select Nike Stores and Nike Factory Stores during the month of June.
The #BETRUE launch is just in time for Nike’s fourth annual sports summit June 11-13 in Portland, OR where the LGBT Sports Coalition will come together to discuss the state of sports for LGBT athletes, coaches, and game-changers.
The LGBT Sports Coalition, started in 2012, is a national gathering of organizers, advocates, and LGBT and ally athletes as a way to increase communication, partnerships, and funding for sports projects to address anti-LGBT bias in sports. Nike is a long-term supporter of the LGBT Sports Coalition pushing to end discrimination in sports.
“Nike is deeply committed to diversity, inclusion, and unleashing the potential of all athletes,” said Tim Hershey, Vice President of Global Merchandising for Nike and Executive Advisor to Nike’s LGBT Employee Network. “We’re rallying the world to embrace #BETRUE as a call-to-action for all athletes to be their most authentic selves in June and all year long.”
The rainbow design reflects the diversity in sports as well as in the LGBT community. Merchandise is on sale now and your purchase will help support the LGBT Sports Coalition and LGBT athletes everywhere. Show your support and #BETRUE.
Campus Pride is the leading national educational organization for LGBTQ and ally college students and campus groups building future leaders and safer, more LGBTQ-friendly colleges and universities. The organization provides resources and services to thousands of college students and nearly 1400 campuses annually. Learn more online at CampusPride.org.
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